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CMF by Nothing x GullyLabs: Design CMF Kicks

The CMF Phone 2 Pro, the latest smartphone from CMF by Nothing, is designed to be a platform for creativity and personal expression. It distinguishes itself with a clean, minimalistic aesthetic, featuring dual-tone finishes, visible screws, and subtle material cues. The phone comes in four colourways: Black, Orange, White and Light Green. 

The black and light green colourways feature a delicate frosted glass-like texture formed directly into the back, while the white colourway has an elegant, sand-like texture made from polycarbonate embedded on the lower half of the back panel. The lower half of the orange colourway utilises a matte metallic orange paint process, giving it a captivating sheen that resembles metal. This elevated ultra-slim design and aesthetics make the CMF Phone 2 Pro the most distinctive phone in its category.

 

The Challenge:

 

We're inviting designers and footwear enthusiasts to get creative and design a shoe inspired by the CMF Phone 2 Pro's distinctive colours and textures. This is your chance to translate the phone's standout design, subtle material cues, and signature palette into an original footwear design. We'll provide a GullyLabs Gully Number 001 silhouette to ensure design consistency and allow you to focus on the thematic integration. Your challenge is to capture the essence of CMF's design language and infuse it into a wearable piece of art.

 

Participation Mechanics:

 

Thematic Design:

 

Please thoughtfully incorporate elements of the CMF Phone 2 Pro into your footwear designs. This includes:

  • Colours: Drawing inspiration from the phone's official colourways: Black, orange, white and light green

  • Minimalistic Aesthetics: Reflecting CMF's clean, uncluttered design philosophy.

  • Material Cues: Translating the phone's tactile qualities and finishes into footwear materials and textures.

 

Instagram Submission:

 

To participate, you need to:

  • Post a reel on Instagram showcasing your shoe design or a detailed design mockup (posting account to be public).

  • Follow and tag @cmf.tech and @gullylabs in your post.

  • Use the official hashtag: #DesignCMFKicks

  • In your caption, briefly describe how the CMF Phone 2 Pro's look and feel inspired your creation.

 

Multiple Entries:

 

Multiple entries are allowed, but each design must be posted separately as its own unique submission reel on Instagram.

 

Deadline: Aug 31, 2025

 

Judging Criteria:

 

Submissions will be evaluated based on the following:

  • Originality of the concept: How fresh and innovative is your design?

  • Relevance to CMF’s design style: How well does your design capture the essence of CMF's aesthetic?

  • Feasibility for production (if selected): Could your design realistically be manufactured into a physical product?

 

Shortlisting & Winner Selection:

 

The selection process will involve:

  • An internal jury comprised of representatives from CMF by Nothing and GullyLabs will shortlist the top designs.

  • Community Voting for the top designs may be conducted on CMF Tech’s Instagram, with its weight in the final decision to be determined.

 

Prizes:

 

  • Grand Prize: The winning designer will have the incredible opportunity to collaborate with CMF by Nothing and GullyLabs to develop a limited-edition footwear line inspired by their winning design, access to the entire CMF by Nothing product line for a year, INR 50,000 cash prize and potential internships.

  • Runners-Up: Exclusive brand goodies, potential internships, features across CMF and GullyLabs brand channels, and cash prizes up to INR 50,000 to be awarded to the deserving runners-up.

 

Resources:

 

To help your design process, we will provide a Gully Number 001 silhouette that is to be used as a base for your creative interpretations here.

 

Terms and Conditions

1. Eligibility

 

This Challenge is open exclusively to legal residents of India. Participants must be at least 18 years of age or have the express consent of a parent or legal guardian. Employees, directors, and officers of CMF by Nothing, GullyLabs, and their respective affiliates, subsidiaries, advertising, and promotion agencies, as well as their immediate family members (spouse, parents, siblings, and children) and household members, are not eligible to participate.

 

 

2. Multiple Entries

 

Multiple entries are permitted per participant. However, each design must be distinct and submitted as a separate, unique Instagram reel, adhering to all submission requirements outlined above.

 

 

3. Judging Criteria

 

Submissions will be evaluated by an internal jury based on the following criteria:

  • Originality of the concept: The uniqueness and innovativeness of the design.

  • Relevance to CMF’s design style: How well the design captures the essence of CMF's aesthetic.

  • Feasibility for production (if selected): The realistic potential for the design to be manufactured into a physical product.

 

 

4. Winner Selection

 

  • An internal jury comprised of representatives from CMF by Nothing and GullyLabs will shortlist the top designs.

  • Community Voting for the top designs may be conducted on CMF Tech’s Instagram. The weight of community voting in the final decision will be determined by the jury.

  • The Grand Prize winner and Runners-Up will be selected from the shortlisted designs based on the judging criteria and, if applicable, community voting results.

  • All decisions by the jury are final and binding.

 

 

5. Prizes

 

  • Potential internships with CMF by Nothing are subject to availability, and eligibility, as per the discretion of CMF by Nothing.

  • Features across CMF by Nothing and GullyLabs' brand channels.

  • Cash prizes for runner-ups are at the discretion of the jury based on the quality and number of selected Runners-Up.

Prizes are non-transferable, non-exchangeable, and no cash alternative will be offered, except as specifically stated. All taxes and other expenses, if any, are the sole responsibility of the winner(s).

 

 

6. Intellectual Property and Use of Submissions

 

By submitting an entry, participants:

  • Represent and warrant that their design is original, their own work, and does not infringe upon the intellectual property rights, privacy rights, publicity rights, or any other legal or moral rights of any third party.

  • Grant CMF by Nothing and GullyLabs a non-exclusive, worldwide, royalty-free, perpetual, irrevocable license to use, reproduce, distribute, display, perform, publish, and create derivative works of their submitted design and associated content (including the Instagram reel and caption) for promotional, marketing, and archival purposes related to the Challenge and future brand activities, without further compensation or notice. This includes, but is not limited to, featuring the designs on CMF by Nothing and GullyLabs' websites, social media channels, and marketing materials.

  • Understand that while the Grand Prize winner may collaborate on a limited-edition line, the intellectual property rights regarding the final product of any such collaboration will be determined through a separate agreement between the Grand Prize winner, CMF by Nothing, and GullyLabs.

 

 

7. Notification of Winners

 

Winners will be notified via Instagram Direct Message (DM) to the account used for submission within a reasonable timeframe after the Deadline. Winners must respond within 7 days of initial notification to claim their prize. Failure to respond within this period may result in disqualification and the selection of an alternate winner.

 

 

8. Disqualification

 

CMF by Nothing and GullyLabs reserve the right to disqualify any participant who violates these Terms and Conditions, provides false information, tampers with the submission process, or acts in a disruptive or unsportsmanlike manner. Designs that are offensive, inappropriate, or infringe on third-party rights will be disqualified.

 

 

9. General Conditions

 

  • CMF by Nothing and GullyLabs reserve the right to modify, suspend, or terminate the Challenge at any time, for any reason, without prior notice.

  • These Terms and Conditions shall be governed by and construed in accordance with the laws of India. Any disputes arising under or in connection with these Terms and Conditions shall be subject to the exclusive jurisdiction of the courts located in Gurugram, Haryana, India.